| The number of blogs has doubled every 5 months over the last year and a half to over 11 million blogs on the Internet.
In addition to strong growth in content, there is growth in audience. According to an Oct 2004 report by Morgan Stanley '...the sheer growth in the usage of blogs is a clear indication that there is a significant user demand and that, in general, they are keeping the customer satisfied'.
Internet users are increasingly going to blogs for the freshest and fastest moving content and the most insightful expert commentary on topics that interest them. Blogs are shaping the way we think about brands, purchasing, politics, and even content itself.
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