The most effective advertisements send a crisp message to a targeted audience. Once you determine whom you want to reach and select appropriate keywords, you need to create crisp ads that will inform your potential customers about the products and services you offer. The ClickBlogAds Editorial Guidelines will help you create effective ads to generate sales, gain mindshare and meet your goals.
Underlying all the Editorial Guidelines are two simple principles that have worked in all forms of advertising:
Clearly and accurately describe your site.
Emphasize the unique benefits of your product or service.
We consider your success to be our success, and we believe that providing a great user experience is the best way to ensure it. To run your ads on the ClickBlogAds network of blogs and feeds, you must adhere to these guidelines.
In cases where only minor changes are required for an ad to comply with our Editorial Guidelines, a ClickBlogAds Specialist may edit your ad for you. Examples of the type of edits we may make for you include the following: removing an exclamation point, removing or adding an extra space, and fixing a spelling error. However, shall not be responsible in the event that a change is not made to your ad text and a disapproval results. So, please be careful to follow the Editorial Guidelines to help ensure that your ads continue running.
Ad Style and Grammar
Be Crisp:Use clear, direct language and avoid gimmicks.
Use Standard Punctuation
No repeated and unnecessary punctuation or symbols.
Your title may not contain an exclamation point.
Your ad text may only contain one exclamation point.
Use Standard Capitalization
Do not use
excessive capitalization such as "FREE" or " ClickBlogAds."
Capitalization of the first letter of each word within your displayed URL is permitted.
Senseless Repetition
Avoid gimmicky repetition unless it is part of your company name
Use Correct Spelling
Check that you use correct spelling.
Use Proper Grammar
Your ad text must be in logical sentence or phrase form and must contain grammatically correct spacing.
The use of symbols, numbers, or letters must adhere to the true meaning of the symbol. (ie: do not use short forms common in SMS messaging)
Keep It Concise and Crisp
Please keep the following ad text limits in mind when planning your ads. We believe that concise ads provide a great user experience and ultimately contribute to your success.
Ad titles are limited to 25 characters.
The two description lines and display URL are limited to 35 characters each.
Ad and Category Relevance
Your Categories and ad text must be relevant to your site, products, or services.
Write Accurate Ad Text
Your ad text and keywords must directly relate to the content on the landing page for your ad.
Distinguish your ad by including your company name, line of business, or product in your ad text or title.
If you offer a local service or product, clearly indicate your location in your ad text.
Target Specific Keywords
Use specific keywords that accurately reflect your site.
Use keywords that reflect your location if you offer a location-specific product or service.
Ad Content
Should be informative, targeted, and represent your uniqueness.
Follow Proper Trademark Usage
Trademarks are important business assets that can diminish in value if they are not used correctly. We encourage you to familiarize yourself with our trademark policy and our Trademark Guidelines, which provides some basic information about trademarks and offers specifics on the proper use of trademarks belonging to or others.
Maintain Standards
As a business, must make decisions about where we draw the line in regards to the advertising we accept, both from a legal and company values perspective. We, therefore, may not accept ad text, ads, or keywords containing or relating to certain products or services. We reserve the right to exercise editorial discretion when it comes to the advertising we accept on our network, as noted in our advertising terms and conditions.
Identify Affiliate Status
If you are an affiliate and are paid to send traffic to another site or a distributor, you must identify yourself as an affiliate or a distributor in your ad text.
Example: Insert the word "affiliate" or "distributor" in your ad text or title.
Support Competitive Claims
If your ad text contains comparative language regarding competitors, support for this claim must be displayed on the landing page for your ClickBlogAds ad.
Avoid Superlatives
If your ad contains comparative or subjective phrases such as "Best," "Cheapest," "Top," or "#1," verification by a third party must be clearly displayed on your website.
Support Advertised Prices, Discounts, and Free Offers
If your ad includes a price, special discount, or 'free' offer, it must be clearly and accurately displayed on your website within 1-2 clicks of your ad's landing page.
No Unacceptable Phrases
Your ad cannot contain universal call-to-action phrases such as "click here," "link here," "visit this link," "this site is," or other similar phrases that could apply to any ad, regardless of content.
Use a call-to-action unique to the service or product you provide.
The limited text space should be used for concise, informative language that sets you apart from your competition.
Phrases in the 3rd line of your ad cannot continue into the Display URL.
No Inappropriate Language
Your ad cannot contain offensive or inappropriate language
Non-Family Safe & Adult Sexual Content
Ads are reviewed and categorized as "FamilySafe," "Non-FamilySafe," or "Adult Sexual Content" on a case-by-case basis.
After our ClickBlogAds Specialists categorize the ads, generally allows ads containing adult themes, such as explicit sexual content, provided that they meet the conditions for ClickBlogAds advertising.
These ads may not be accepted on our ad network of sites
Links
Your URLs must work and accurately reflect your ad and site.
Display URL Must be Accurate
Your Display URL must accurately reflect the URL of your website. If your actual destination URL link is too long for your ad, use a shortened version (such as your homepage) that meets the character limit for this field.
The Display URL field cannot be used as another line of ad text.
Your Display URL must include the domain extension, for example: .com, .net, or .org.
URL must not be offensive
Your URL must be not use any profanity or offensive language.
Destination URL Must Work
Your Destination URL must work properly. Check your spelling and symbols to make sure you entered the correct URL for the page you want users to visit.
Your Destination URL must link to a working website. You cannot link to an email address or a file (ex. an image, audio, video, or document file that requires an additional program or application to open or run).
The landing page for your ad cannot be under construction. We require your Destination URL to link to an actual web page with content relevant to your ad. When your site is under construction or down for maintenance, you must pause your Ad Group(s).
Absolutely No Pop-ups
We do not allow links to landing pages that generate pop-ups when users enter or leave your landing page. We consider a pop-up to be any window, regardless of content, that opens in addition to the original window.
Working Back Button
Links to your website must allow users to return to the blog or feed by clicking once on the browser's Back button.
Site Security
Your site should use a secure server (https://) when collecting personal information from our users.
No Dialers
is dedicated to providing relevant and high-quality ads that contribute to a positive user experience. Therefore we do not permit ads or ads for websites that are associated with dialers in any way.
Graphical Ads, in various dimensions on various blogs!
